What's behind Gründl

Everything you need to know about us as a brand

Family-owned since 1933

With Gründl, you are supporting a fourth-generation German family business! We've made it our mission to ensure you feel that support! You can expect a huge selection of yarns of proven German brand quality, beautiful color palettes, and a lot of innovation. Added to this is a special portion of passion and personality in everything we do. All our products are tested according to German requirements and undergo our own in-house quality control. Should you have any questions or concerns, we will clarify them personally, straightforwardly, and with the necessary expertise – because with us, you are dealing with people who love knitting and crocheting just as much as you do.

What you get from us

Proven brand quality

Proven in trade, tested in Germany — since 1933.

Huge selection of products and colors

The perfect quality and color for every project.

Fast shipping

Delivered to you in a few days — so your creativity doesn't have to wait.

The icing on the cake

Little extras that make all the difference — from personal service to
the Gründl lucky draw.

What drives us

The special thing about something handmade is never the yarn or the perfect technique. It's the passion you put into it and weave into every stitch.
You bring the special. We provide the tools. Whether it's your first project or your hundredth favorite piece, whether you have a small budget or high expectations - we make the best products for your hobby. You do the rest.

Our Commitment to Combating Loneliness in Old Age

In Germany, one in five people over 65 feels lonely. That's a lot. And we are convinced that our hobby can change that. Because knitting and crocheting bring people together in a very natural way – you sit together, you have something in your hands, and you're already talking. This is exactly the idea behind our project "Stitches for Society": At our Gründl Stitch Meets, seniors regularly come together, exchange ideas, and get to know each other. We have partnered with the RETLA e.V. support association, which advocates for the well-being of seniors. We always knit and crochet for a good cause: Every three months, we dedicate ourselves to a new social project – such as "Comfort Bears" for the comfort boxes of the Hauner Children's Hospital in Munich.